By Derek Champagne
With over a fifteen+ yr profession within the advertising house, Champagne has collected a treasure trove of data on branding and advertising, and stocks his occasionally candid, frequently chuckle-worthy, and continually transparent recommendation along with his readers right here during this consultant to advertising and marketing made easy.
"If you had a wise pal who knew much approximately advertising and marketing, this can be accurately what she'd let you know over coffee." Seth Godin Co-Author, The Guerrilla advertising Handbook
Starting along with his personal confession of ways he realized the results of excellent cash poorly spent (spoiler alert: it comprises a backyard sale, a minivan, and a careworn and fearful duck named Quackers), Champagne breaks down the secret of promoting, one query at a time. providing an intensive assessment of the main issue issues that strike worry into the hearts of startups and choicest businesses alike.
Champagne shines a mild on stable strategies that aid advertise strategic considering and constant execution. If you’ve ever puzzled easy methods to cease losing funds, time, and effort; if you’ve ever felt misplaced, wanting a roadmap; if you’ve ever desired to get fogeys within the door and cash within the drawer, this is often the correct booklet for you!
After reading Don’t purchase A Duck, you’ll have a greater figuring out of ways to strategically layout and enforce advertising and marketing that works. Champagne unpacks the total means of branding your online business and advertising your model, soup to nuts: every little thing from the best way to behavior industry examine to how one can write a advertising plan to the best way to brainstorm business plan and model id records. no matter if you’re seeking to get a take hold of on small company advertising and marketing or achieve extra complicated perception for higher budgets, Don’t purchase A Duck has examples and techniques to aid dealers in any respect levels.
In a singularly readable, pleasant layout, Champagne will stroll you thru attempted and real strategies for advertisements and promoting, by no means leaving your facet as you wind your approach via what's now not a mysterious experience.
Regardless of the scale of your finances or the construct of your brand, Don’t purchase A Duck is the critical consultant to business plan you’ve been ready for.
Read or Download Don't Buy A Duck: Stop Wasting Money & Only Do Marketing That Works PDF
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Additional info for Don't Buy A Duck: Stop Wasting Money & Only Do Marketing That Works
Don't Buy A Duck: Stop Wasting Money & Only Do Marketing That Works by Derek Champagne