By Casey Kait,Stephen Weiss
The advertisement and cultural explosion of the electronic age can have been born in California's Silicon Valley, however it reached its excessive element of riotous, chaotic exuberance in big apple urban from 1995 to 2000—in the golden age of Silicon Alley. In that brief stretch of time a iteration of gifted, untested twentysomethings deluged the town, launching hundreds of thousands of recent net ventures and attracting billions of bucks in funding capital. a lot of those younger marketers have been entranced through the countless promise of the recent media; others appeared extra captivated by means of the promise of endless gains. The strategies they launched—from web advertising to 24-hour Webcasting—propelled either the web and the tech-stock increase of the past due '90s. And in doing in order that they despatched the town round them right into a maelstrom of brainstorming, code-writing, fundraising, medications, intercourse, and frenzied hype . . .
until April 2000, while the NASDAQ zeppelin ultimately burst and fell at their ft.
In the pages of Digital Hustlers, Alley insiders Casey Kait and Stephen Weiss have captured the thrill and excesses of this awesome second in time. Weaving jointly the voices of greater than fifty of the industry's prime characters, this amazing oral heritage bargains a ground-zero examine the start of a brand new medium. listed below are marketers like Kevin O'Connor of DoubleClick, Fernando Espuelas of StarMedia, and Craig Kanarick of Razorfish; commentators like Omar Wasow of MSNBC and Jason McCabe Calacanis of the Silicon Alley Reporter; and inimitable Alley characters like social gathering diva Courtney Pulitzer and Josh Harris, the clown prince of Pseudo.com. jointly they describe a global of sweatshop programmers and paper millionaires, of cocktail-napkin company plans and billion-dollar IPOs, of striking successes and flame-outs alike.
Candid and open-eyed, bristling with power and argument, Digital Hustlers is an unforgettable team portrait of a wildly artistic tradition stuck within the headlights of achievement.
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Digital Hustlers: Living Large and Falling Hard in Silicon Alley by Casey Kait,Stephen Weiss