Cele C. Otnes,Tina M. Lowrey's Contemporary Consumption Rituals: A Research Anthology PDF

By Cele C. Otnes,Tina M. Lowrey

ISBN-10: 0805842047

ISBN-13: 9780805842043

ISBN-10: 0805847790

ISBN-13: 9780805847796

Bringing jointly students in client habit, historical past, anthropology, non secular reports, sociology, and communique, this can be the 1st interdisciplinary anthology spanning the subject of formality experiences. It bargains a multifaceted exploration of recent rituals, akin to Celebrating Kwanzaa, and of the methods entrenched rituals, akin to Mardi Gras, reward giving, and weddings have replaced. furthermore, it examines the impression of either cultures and subcultures, and should improve our figuring out of why and the way shoppers imbue items and prone with which means in the course of rituals.


In this quantity, the 1st within the Marketing and patron Psychology series:



  • a spiritual experiences pupil talks in regards to the media illustration of ritual;

  • communication students talk about the transformational facets of rituals surrounding alcohol consumption;

  • a advertising and marketing pupil demonstrates the relevance of organizational habit idea to figuring out gift-giving rituals within the office; and

  • a historian describes how the selling of Kwanzaa was once so imperative to its winning adoption.

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Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series) by Cele C. Otnes,Tina M. Lowrey


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