Business Marketing: Concepts and Cases - download pdf or read online

By Shared Sarin

ISBN-10: 1259026612

ISBN-13: 9781259026614

This textbook provides conceptual and contextual inputs for taking caliber judgements in company advertising and marketing options assisting the reader to house daily managerial events. The examples and situations supplied during this textbook replicate the floor realities of Indian industries and in addition acquaint the reader with the data of the massive range of goods and markets of industrial advertising. The seamless therapy of strategies makes this textbook excellent for college students from India and for everybody who wishes an international outlook with an Indian perspective.

Highlights:

Comprehensive insurance on themes comparable to advertising and marketing of tasks, Strategic model administration and Globalisation of commercial offer a distinct measurement to this text.
Business advertising Insights offer a considerable peek into the genuine global eventualities of industrial advertising and marketing as they're in keeping with learn and author’s personal experiences.
30 suggestion upsetting situations offer a convenient connection with the floor realities of Indian enterprise marketing.

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Business Marketing: Concepts and Cases by Shared Sarin


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