Read e-book online Building Home: Howard F. Ahmanson and the Politics of the PDF

By Eric John Abrahamson

ISBN-10: 0520273753

ISBN-13: 9780520273757

Building Home is an cutting edge biography that weaves jointly 3 engrossing tales. it truly is one half company and business heritage, utilizing the evolution of loan finance so one can comprehend better dynamics within the nation‘s political economic climate. it really is one other half city heritage, because the outstanding good fortune of the rate reductions and mortgage company in l. a. displays a lot of the cultural and financial background of Southern California. eventually, it's a own tale, a biography of 1 of the nation‘s such a lot winning marketers of the controlled economic system —Howard Fieldstad Ahmanson. Eric John Abrahamson deftly connects those 3 strands as he chronicles Ahmanson’s upward push opposed to the history of the postwar housing growth and the expansion of L.A. in the course of the similar interval.

As a sun-tanned yachtsman and a cigar-smoking financier, the Omaha-born Ahmanson was once either designated and consultant of a few of the company leaders of his period. He didn't regulate an unlimited infrastructure like a railroad or an electric application. Nor did he construct his wealth via pulling the monetary levers that made attainable those nice company endeavors. as an alternative, he made a fortune by means of permitting the middle-class American dream. along with his nice wealth, he contributed considerably to the growth of the cultural associations in L.A. As we fight to appreciate the present mortgage-led monetary drawback, Ahmanson’s existence deals strong insights into an period while the frequent desire of homeownership was once simply starting to take shape.

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Building Home: Howard F. Ahmanson and the Politics of the American Dream by Eric John Abrahamson

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