Get Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat PDF

By David Taylor

ISBN-10: 0470862114

ISBN-13: 9780470862117

Stretching the Brand offers useful and actionable suggestion on the right way to expand winning manufacturers into new parts with no wasting sight of the price of the unique model itself. Examples of name stretching contain Dove cleaning soap, which has now been prolonged to the shampoo and deodorant markets. This e-book offers a single-minded concentrate on model stretching that covers themes now not stumbled on at any place else, comparable to the way to release model extensions and aid them.

Stretching the Brand will aid businesses elevate their probabilities of profitable by means of taking a look at the teachings learnt from either successes and failure in model stretching. It offers the instruments and strategies to stretch a model successfully.

Show description

Read or Download Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds PDF

Similar marketing & sales books

New PDF release: Path Dependence and Creation (Organization and Management

The editors, conscious of the new paintings in evolutionary thought and the technology of chaos and complexity, problem the occasionally deterministic taste of this topic. they're drawn to uncovering where of corporation in those theories that take background so heavily. in any case, they're as drawn to course construction and destruction as they're in course dependence.

Matthias Buob's Verkaufskomplexität im Außendienst: Konzeption - PDF

Matthias Buob untersucht das komplexe Verkaufsumfeld von Außendienstmitarbeitern in der Versicherungsbranche. Determinanten der Verkaufskomplexität werden eruiert und deren Einfluss auf den Verkaufserfolg analysiert.

Die internen Gesetze im Vertrieb: Was Sie wissen sollten, um by Hans-Jürgen Voigt PDF

Dieses praxisnahe Buch gibt einen Einblick in die ungeschriebenen internen Gesetze moderner Vertriebsorganisationen. Es versetzt Einsteiger in die Lage, sich gezielter im Vertriebsalltag zurechtzufinden. Dazu gehören Fragen der task- und Zieldefinition ebenso wie die Grundlagen der Vertriebssteuerung und Tipps zur Karriereplanung.

Download e-book for kindle: Marketing Communications by Lynne Eagle,Stephan Dahl,Barbara Czarnecka,Jenny Lloyd

With the proliferation of electronic and social media, there hasn't ever been a extra dynamic time to interact with advertising communications - and not has the combination of promoting communications (marcoms) rules right into a strategic advertising plan been more difficult. Even the simplest product on the earth won’t promote with out the correct achieve for your strength consumers and the appropriate message to have interaction them.

Extra resources for Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Example text

Download PDF sample

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds by David Taylor

by Kenneth

Rated 4.84 of 5 – based on 3 votes