Get Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat PDF

By David Taylor

ISBN-10: 0470862114

ISBN-13: 9780470862117

Stretching the Brand offers useful and actionable suggestion on the right way to expand winning manufacturers into new parts with no wasting sight of the price of the unique model itself. Examples of name stretching contain Dove cleaning soap, which has now been prolonged to the shampoo and deodorant markets. This e-book offers a single-minded concentrate on model stretching that covers themes now not stumbled on at any place else, comparable to the way to release model extensions and aid them.

Stretching the Brand will aid businesses elevate their probabilities of profitable by means of taking a look at the teachings learnt from either successes and failure in model stretching. It offers the instruments and strategies to stretch a model successfully.

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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds by David Taylor


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