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By Otl Aicher

ISBN-10: 3433024030

ISBN-13: 9783433024034

ISBN-10: 3433031193

ISBN-13: 9783433031193

Otl Aicher (1922-1991) was once a superb character in glossy layout, he was once a co-founder of the mythical Hochschule fur Gestaltung (HfG), the Ulm university of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible communique of our times.

"An vital portion of Aicher's paintings is that it's anchored in a "philosophy of constructing" encouraged via such thinkers as Ockham, Kant or Wittgenstein, a philosophy involved in the necessities and goals, the items and claims, of layout. Aicher's whole theoretical and useful writings on layout (which contain all different features of visible creativity, reminiscent of structure) can be found with this re-creation of the vintage work.
If Aicher prefers the analogous and urban to the electronic and summary he does it with a philosophical purpose. He relativizes the function of natural cause. He criticizes the rationality of Modernism because of the dominance of in basic terms summary pondering. a person who prefers the summary to the concrete doesn't in basic terms misunderstand the mutual dependence of thought and think about. In Aicher's judgement he's additionally making a fake hierarchy, a rank order that's culturally deadly. issues which are electronic and summary aren't higher, greater and extra vital than issues which are analogous and concrete."
Wilhelm Vossenkuhl

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Analogous and Digital by Otl Aicher

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